Our journey started in 1999 with a small healthcare wholesale business
Founded in 1999, HS Health Serve Sdn Bhd began as a small wholesale business dedicated to healthcare products. Inspired by a personal mission to improve lives through health and wellness, our founder set out to offer trusted solutions for Malaysian families.
Growing Through Innovation and Integrity
Over 20 years of healthcare experience, now a leading brand in Malaysia
With over 20 years of experience — including eight years as a principal agency — we’ve grown into a leading developer and distributor of health supplements and personal care products. Through continuous research and innovation, we stay at the forefront of Malaysia’s healthcare industry.
Trusted Products for Every Need
Scientifically backed, carefully crafted, and built on trust
We specialize in scientifically formulated health supplements and personal care solutions, focusing on safety, effectiveness, and uniqueness. Each product is backed by research and crafted with care — offering real value to health-conscious consumers.
A Community of Wellness
Our customers inspire us to build a health-first future
Health is more than the absence of illness — it’s about living fully. Our customers inspire us to keep innovating and improving. Together, we’re building a wellness-driven community where everyone can thrive.
Looking Ahead
Our mission continues: affordable, trusted care in every home
As we grow, our goal remains clear: to be the trusted name in affordable, high-quality healthcare solutions that bring health and happiness to every home.
Licenses & Certification
Our Vision
To provide high-quality and affordable products that help improve health and enhance quality of life.
Our Mission
To establish our brands as the preferred choice for consumers across the regions we serve.
Core Value
We believe in giving back. Through various CSR efforts and sponsorships, we support community health and well-being.
Join us in Our Joyful Journey
Together, let’s celebrate wellness and take joyful steps toward a healthier future — one family, one product, one moment at a time.
Milestones
1999
Founded
Started as a trading company specializing in health-related products.
2014
Brand Established
AL and HS brands were officially launched under HS Health Serve.
2018
Export
Recognized across Southeast Asia, including Brunei, Vietnam, and Cambodia.
2020
Digital Expansion
Launched e-commerce platform and strengthened digital presence.
2022
Market Growth & Launch
Introduced new products with proven benefits and accelerated growth.
Growing Together with Our Trusted Business Partners
These partnerships reflect our continued growth and shared mission in delivering better health solutions to more families.